Plus: climate reparations, purpose or passion, Smogtown, inclusive content and more
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Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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Happy GivingTuesday to you,

So last week I mentioned how we can map our charitable giving to the Sustainable Development Goals (SDGs).

This week I'm sharing some more brief thoughts about how the SDGs are an opportunity for us small and solo business owners. Because not only are they a framework for us to measure and map the impact we’re creating, they can also help us identify opportunities for business and impact growth.

But where do we start?

1. Narrow it down

There are 17 SDGs. With 169 targets.

All important and noble and necessary.

Most small businesses simply won’t have the ability to actively work towards all the goals all at once.

Instead, choose a few that are particularly relevant to your business or, if you’re a solo business owner, to you personally. Look to your purpose and your values, but also think strategically about what actions your business is best suited to make towards specific goals.

By focusing on a few, you’ll be able to make a bigger and more meaningful impact in those areas.

2. Assess your impact

There are a few tools that can help you do this—check out the SDG Impact Assessment Tool and the SDG Action Manager.

3. Make a plan

Look at how you run your business—employment practices, supply chains, climate policy and so on—and identify areas where you can align to the SDGs.

Set targets for the changes you want to make in the short- and the long-term.

Again, we all have limited capacity so prioritize as necessary and break down this step into smaller ones to make it more manageable. Some progress is better than none, but make sure you push yourself as well. It’s all about that sweet spot between achievable and ambitious.

4. Take action

Like, duh.

5. Share your impact story

Communicating with your team, peers, customers and community is another way to increase your impact, for example by raising awareness of the SDGs and galvanizing support for them.

It can also increase support for your business.

But no greenwashing allowed! Measure your impact and share your progress honestly and transparently.

6. Stick with it.

Keep up the good work! Maybe it’s time to tackle another goal or two?

“Our world is an ecosystem in which our only real chance at survival as a species is cooperation, community, and care, but it’s being led by people who believe in an egosystem, run on competition, power, and self-interest.”

—Austin Kleon
A Few Good Links 👍
1. "A trillion tons of carbon hangs in the air, put there by the world’s rich, an existential threat to its poor. Can we remove it?" A heavy, thought-provoking and necessary read on climate reparations.

2. Have a go at creating climate policy as mayor of Smogtown in this free online game from Bloomberg. I really hope you fare better than I did! (h/t Sricharann Seshadri)

3. A super practical 30-minute presentation on how to make your social media content as inclusive as possible.

4. It's OK if you don't have a single purpose or passion. (Whew!)

5. The UK’s Competition and Markets Authority (CMA) has new anti-greenwash guidelines called the Green Claims Code. In this article, ESG communications strategist Sian Conway-Wood takes us through five ways to prepare for the Green Claims Code, with useful tips for all companies regardless of where located on making sure your marketing isn't greenwashing.
Good On Ya  👏
Kudos of the week goes to Village Capital and their dedication to building a future where business creates equity and long-term prosperity.

The organization supports impact-driven, seed-stage startups and has worked  with more than 1,100 entrepreneurs in 28 countries since 2009. As well, their VilCap Investments has invested in 110 startups. This is all part of their awesome mission to back the entrepreneurs of the future. 💪 

(Is there a person, company or organization that you think deserves some kudos thrown their way? Hit 'reply' to nominate them!)

Meanwhile on Twitter 😎

Tweet: Just a FYI, George Jetson is going to be conceived this weekend.
Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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