Plus: your employees aren't family, the truth about the circular economy, sustainable innovation for your business, and more
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Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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you can do that here.
Good day to you,

If you run an evil empire, no amount of charitable donations will make up for it.

But I’m assuming you’re no Darth Vader. You try to run your business responsibly, honestly and fairly. You don’t swindle your customers, cheat your suppliers or exploit your employees. You’re taking steps to reduce your carbon footprint.

You’re not perfect, of course, but you’re trying. And while you’re trying your best to run your business with care and integrity, you can also make an impact by donating to charities.

Whoa, Charmaine, charitable giving?! I know, cutting edge, eh? But since I tend to overthink certain things in my business (OK, my life), I'm guessing I'm not the only one.

Often, we think we need to be strategic about everything related to our business. KPIs! ROI! Optimize! 

For sure, you can connect charitable giving to marketing and to your company's goals. And, if done well, that can benefit both your business and the charity.

But it’s also OK for your business to simply donate to the charities you’re passionate about, even if the causes have no obvious connection to your business. Don't overthink it.

If you feel you must find a way to tie it all together neatly, look to the UN Sustainable Development Goals (SDGs). This works best if you’re already mapping your impact in other ways to the SDGs—hey, you want to be strategic, right? If there’s a cause you want to support, look to where it might fit in the SDGs. Now your support for that charity is part of your support for another SDG. Boom. 💥

“You don’t have to see the whole staircase, just take the first step.”

—Martin Luther King, Jr.
A Few Good Links 👍
1. Why you shouldn’t treat your employees or your colleagues like family. Interesting take on how what we might intuitively think is a good thing might not be.

2. We need to be honest about the circular economy—and the digital link.

3. When it comes to morally dubious behavior, do startups get a pass? Oooh, so maybe these are those Darth Vader business owners? ;)

4. "I feel a lot of conflict about things I did." An honest conversation with an email marketer on her past business practices and her new mission to make high-integrity marketing the new status quo for online business.

5. Here's how you can use sustainable innovation to create products, services, and processes that are good for society and your business. 

+6. Let's support small businesses this holiday season.
Good On Ya  👏
Kudos of the week goes to Change Labs, a Native-led organization dedicated to growing the next generation of Native American entrepreneurs.

The organization provides workspace, tools and resources, including a business incubator, as well as low-interest loans based on personal credibility and relationships instead of credit scores.

+ Native-made 2021 holiday gift guide!

(Is there a person, company or organization that you think deserves some kudos thrown their way? Hit 'reply' to nominate them!)

Meanwhile on Twitter 😎

Seriously you gotta go watch this video and have all the feelings.
Tweet: The eye of a whale in an ocean with a tweet: Are humpback whales the nicest creatures in the sea? Whale scientist Nan Hauser tells the story about how a humpback saved her from being attacked by "the largest tiger shark I've ever seen".
Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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Nova Scotia
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