Plus put purpose into action, COP26, the dark side of online business and more
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Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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Hey you,

Fancy seeing you here! If I haven't said so recently, thank you—truly, thank you!—for reading my rambling. I appreciate it!

When it comes to business and inclusion, I used to think mostly of things like hiring practices, diversity committees, company culture… all things that don’t feel relevant to me as a freelancer and solo business owner.

My business is ‘just me,’ after all.

How can a tiny business like mine help create a more inclusive and equitable world?

The truth is, even the simplest freelancing business is made up of more than just the one person. My business includes:
  • clients
  • my services
  • pricing and business policies
  • my network of peers and collaborators
  • online marketing
  • the tools and products I use to run my business
  • my cats
Each of those areas can be looked at with a diversity, equity and inclusion lens.

(OK maybe not my cats.)

As freelancers and small and solo business owners, we have more power and more potential to effect change than we realize.

Here are 5 ways to get started:

1. Educate yourself

Take the time to deepen your understanding of marginalized communities and systems of oppression. Really listen to marginalized folks when they tell their stories and talk about their experiences.

2. Diversify your network

If your network mostly looks like you, make an effort to connect with people from a variety of backgrounds and communities. Having a more diverse network opens you up to new perspectives and helps you make meaningful referrals and connections.

3. Buy from diverse founders and business owners

Commit to seeking out and supporting more diverse companies by buying their tools, apps, training and other services and products to use in your business.

4. Make sure your products, services and marketing are inclusive and accessible

Don’t shut people out from your business. Use language, images and technology that are inclusive and accessible. You can start with Twitter.

5. Speak up

Use your voice. Call out racist, homophobic, sexist, ableist and other nasty, discriminatory behaviour when you see it.

To the small but mighty freelancers and small business owners out there: we can help to make our industries and society more inclusive and equitable. 💪

“Master your craft, but don't forget mastering your humanity.”

—Haraldur Thorleifsson
A Few Good Links 👍
1. Two days of free online workshops and talks to help businesses discover, claim and put their purpose into practice. See you there?

2. Good COP, bad COP

3. Check My Ads is fighting back against the hate and racism that fuels the digital advertising industry. 

4. Questions to ask yourself before giving up.

5. How board diversity enables the transition to net zero.
Good On Ya 👏
Kudos of the week goes to Michelle Mazur and Maggie Patterson, hosts of the podcast Duped: The Dark Side of Online Business.

In it, experienced business owners Michelle and Maggie call out the dubious practices of many in the online business space while also talking about what we can do about it.

A good listen to get yourself fired up and ready to take action!

(Is there a person, company or organization that you think deserves some kudos thrown their way? Hit 'reply' to nominate them!)

Meanwhile on Twitter 😎

Tweet by Dana Schwartz: Why did I grow up thinking that "marine biologist" was like one of the 5 main jobs people had
Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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