Plus a red flag for accessibility, ending the climate crisis in one generation, the metaverse for good, and more
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Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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Recently I’ve been toying with the idea of giving up the entrepreneurial life and getting a job. 😲 

Folks, I haven’t had a job since the year 2000.

For a while now, something in my business life hasn’t felt right. Sure, there are always things in our businesses to improve, ideas to act on, skills to learn. But it wasn’t just that.

I even started finding myself jealous of my (employed) husband’s team meetings on Zoom.

I realized I’m lonely. I miss the buzz you get sharing ideas and tackling problems with other people. I do this with my clients—and I have awesome clients—but that’s me working on their things. I want that dynamic on my own projects and for my own business. There are also things I’m not that good at doing but would propel my business forward if I could just get them right.

For some people, having a co-founder or a business partner gives them this. But that’s a big commitment and risk.

Here are three ideas to help fill this gap for the commitment-shy among us:

1. Join a community

The best communities are full of camaraderie and knowledge sharing, and are co-created (at least to some extent) by its members. This means there’s an enormous potential for pretty much whatever you need—as long as you’re willing to be a supportive part of the community.

2. Hire for the skills you don’t have

In the spirit of keeping things low on the commitment scale, consider subcontracting over a permanent hire—at least to start. Or outsource to companies that specialize in the skills you need.

3. Collaborate with like-minded folks

Short-term or informal collaborations are a great way to have a "partner" without the commitment—or to test out a relationship to see if it could develop into something more formal down the road.

And who knows? Maybe you’ll even find a new #BBF (best business friend).


P.S. I won't be joining the ranks of the responsibly employed any time soon, if ever. So in the spirit of community and collaboration, please reply to this email and let me know if you'd like to chat, if you have a problem I could help you with, or if you need a good case study for your business.

P.P.S. And in the same spirit, if you find this newsletter helpful, please share it with your community and collaborators!
"There is no power for change greater than a community discovering what it cares about."

—Margaret J. Wheatley
A Few Good Links 👍
1. The red flag meme is a red flag for accessibility. We can do better. 

2. Amusing: Doughnut Economics got a mention in a recent episode of Eastenders!

3. Paul Hawken talks about his new book, Regeneration: Ending The Climate Crisis in One Generation, on the Rich Roll podcast. A good conversation, though I gotta warn you it’s almost 2.5 hours (and I confess I haven’t listened to it all!).

4. I guess the metaverse doesn’t have to be evil after all. 

5. In Western society, company holidays are often oriented around Christian religious holidays. But in today’s diverse world, does this really make sense? This is a great article from HBR with practical suggestions for how your company can be supportive of diverse beliefs and religions. I love the floating holiday idea!
Good on Ya 👏
Kudos of the week goes to Roboat, self-driving electric water vehicles!

(And can we get an extra cheer for their incredibly awesome name?!)

Roboat is a project by MIT and the Amsterdam Institute for Advanced Metropolitan Solutions. They're looking at ways these boats can be used for ferrying people about, but also for garbage collection, delivery services and other uses in order to minimize road traffic load.

(h/t: Trendwatching)

(Is there a person, company or organization that you think deserves some kudos thrown their way? Hit 'reply' to nominate them!)

Meanwhile on Twitter 😎

Tweet saying we must organize these shoes into two categories based on our assumptions about people's genitals — All shoe websites, still, in 2021.
Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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