Plus women in climate tech, reinvent company ownership, why business leaders should connect with nature, and more
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Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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Even before the pandemic hit, many of us small and solo business owners lived the dream by working from our homes.

By freeing ourselves from the daily commute, we likely reduced our personal environmental impact just by staying home. Transportation is the biggest contributor to greenhouse gas emissions in the U.S., with over half of those from personal vehicles.

But other sustainability dangers lurk in our home offices. Here are 6 ways to reduce the environmental impact of your home-based business:

Reduce energy use
Switch to a clean energy provider, if possible. This is by far one of the biggest ways you can reduce your impact.You can also reduce your environmental impact and your energy bill by:
  • enabling energy-saving features on your devices (and turning your devices off when done for the day)
  • using LED light bulbs (and positioning your desk close to natural light if possible)
  • installing a programmable thermostat (and wearing a sweater!)
Turn off the video
Now you have a good excuse to go audio-only on your next Zoom call. Research shows that turning off your camera can cut carbon emissions by up to 96%. You’re welcome.

Bonus tip: the good old-fashioned telephone is very low impact.

Use sustainable office supplies and furniture
The best option is to reuse and buy second-hand whenever possible. But when you have to buy new, look for recycled products and ones that have been certified, such as by the Forest Stewardship Council.

Limit business travel
Don’t throw away your good karma from not commuting by overdoing it on carbon-intensive business travel. Consider: is that business trip really necessary?

Print sustainably
If you can’t go paperless, make sure to print only what’s necessary. As well:
  • use recycled paper
  • turn your printer off when not in use
  • print double-sided or use the back as scrap paper
  • recycle the cartridge
And speaking of recycling
I don’t really need to say it, do I? 😸


P.S. I wrote what you just read as part of Ship 30 for 30, a writing challenge I've been taking part in the past few weeks. If you like, you can follow along over on Twitter!
"We can judge our progress by the courage of our questions and the depth of our answers, our willingness to embrace what is true rather than what feels good."

—Carl Sagan
A Few Good Links 👍
1. Women in climate tech unite! Here are two communities just for you.  

2. Get a 57-point conversion design audit of your company's website for only $247 and Common People Web Design will donate 100% of audit proceeds to charities.

3. Billionaires see VR as a way to avoid radical social change. *cough cough Zuck's Meta*

4. Reinvent company ownership for the good of the planet and safeguard your company's legacy. An interesting listen on the Purpose Talks podcast!

5. Why business leaders need to reconnect with nature. The health benefits are fab, but being in nature can also invigorate our passion for climate action.
Good On Ya 👏
Kudos of the week goes to Good Good Good, a media company that helps "you find good news, celebrate good news, and become good news."

Although it's not specifically focused on entrepreneurship, there's still plenty of goodness to be found here that we can apply to business—and to, you know, life.

Good Good Good shares good stories on its website, through its podcast and in its monthly print (!!) newspaper.
(Is there a person, company or organization that you think deserves some kudos thrown their way? Hit 'reply' to nominate them!)

Meanwhile on Twitter 😎

Tweet saying Happy #Halloween from Hubble! And image of Bright orange-red "cobwebs" appear to encircle the star, CW Leonis.
Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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