Plus a new format for ITG, is CSR just BS, the opposite of doomscrolling, and more!
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(I'm playing around with the format of the newsletter, as you'll see as you read. I'd love to know what you think! Please hit 'reply' to let me know. 😺)

Starting on Sunday, world leaders—as well as thousands of negotiators, government and business representatives, and citizens—will meet in Glasgow for COP26 to determine our collective fate.

Melodramatic much?

Sure, political summits are known for their hot air and staged photo opps. And this one won't be lacking in those moments, I'm sure. But COP26 has to be different. The world's counting on it.

So why is this year's COP so important?

First, a bit of background: The Paris Agreement is an international treaty signed by most countries at COP21 in Paris in 2015. Its signatories agreed to limit global warming to well below 2 degrees above pre-industrial levels and to aim for 1.5 degrees. 

How this goal would be achieved was left up to individual countries, who agreed to non-binding national targets called Nationally Determined Contributions or NDCs.

The problem is, the NDCs were never ambitious enough. The 3 degrees or more of warming they'd result in would create an eco disaster. Thankfully, countries agreed to review their progress and make more ambitious plans every five years. And those five years are up with COP26.

(For the eagle-eyed among you: Yes, the Paris Agreement was in 2015 so this should have happened last year. But, 2020, pandemic, etc etc.)

This next decade is crucial. Getting agreement from 196 countries isn't easy. But unless we get some real commitments to get us closer to 1.5 degrees (2 degrees was so six years ago), we're screwed.

Not melodramatic at all.

"No more empty promises, no more empty summits, no more empty conferences. It’s time to show us the money. It’s time, it’s time, it’s time. And don’t forget to listen to the people and places most affected."

—Vanessa Nakate,
Ugandan activist 
A Few Good Links 👍
1. What will change after COP26? Joel Makower from GreenBiz says "everything and nothing." 

2. Here's how Netflix could have avoided the mess it made with Dave Chappelle's "The Closer." 

3. "Climate crisis" has made it into the Oxford English Dictionary. Language matters, and it evolves, so I'm happy to see these changes (but, wow, wouldn't it be better if "climate crisis" wasn't actually a thing?). 

4. Why corporate social responsibility is BS. No really, Robert Reich, tell us what you really think.

5. 20 questions for disability-inclusive employers. Useful to employers of all sizes!
Good On Ya 👏
(A new section offering kudos to people, companies and organizations doing great work for the good of us all.)

Kudos of the week goes to Pique Action, a new media company creating micro-documentaries around climate solutions.

Describing itself as the "opposite of doomscrolling," Pique tells positive stories about climate solutions and shares them through social media platforms like YouTube and TikTok.

Love this. You know how I feel about positive and solution-based stories! Well done, Pique Action—we need more tales of good like this.

(And I'm not just saying this because their second excellent video featured one of my clients, CarbonCure.)

Meanwhile on Twitter 😎

Fossil fuel ad from 1962 bragging about melting glaciers.
Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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