Plus how to build a brand with a higher purpose, Best for the World, inclusive digital spaces, and more
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Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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(With any luck, I’m relaxing with a book or swimming with my kids when you read this. Ah, the joys of technology... see you when I'm back from vacay!)

"We have run out of time. I ask you to come to COP26 determined to succeed.”

—Patricia Espinosa
Executive Secretary,
UN Framework Convention on Climate Change 
A Few Good Links 👍
1. “Some companies go looking for a cause. We were a cause looking for a product.”

Magatte Wade, founder of Skin is Skin, is on a mission to fight discrimination. She believes the best way to do that is through a brand that inspires people to change. 

A lip balm that wants to act as your conscience? WHY NOT? 💄

Check out this short video and article to learn more about Magatte and how to build a brand with a higher purpose. 

2. B Lab recently announced their annual “Best for the World” winners—the B Corps creating the greatest impact based on their verified scores in five impact areas (community, customers, environment, governance, and workers).

Check out these fab businesses for a hefty dose of inspiration! 💕

3. Say no to greenwashing with the Provenance Framework, a new tool that helps you communicate your company’s impact and sustainability with integrity. With it you can identify shopper-facing claims that you’re eligible to make now, dive into recognized certifications such as Fairtrade, and create a roadmap for the future. 🗺️

4. Mapped: How climate change affects extreme weather around the world. ⛈️ 

5. “When [digital] spaces aren’t inclusive, we suffer—and so does the effectiveness of our communication.”

Whether you’re a facilitator of team brainstorms, an online community manager, or a participant in video calls (so that’s everyone then), digital and inclusive communication is essential these days. Thankfully, Janel Torkington has created this super helpful guide with 40+ tools and tactics to help us learn how to facilitate inclusive and effective online discussions. 🧰 

Meanwhile on Twitter 😎

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Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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Nova Scotia
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