Plus sustainable development goals for small business, the dangers of a single story, Seeing CO2 and more
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Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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Hello hello!

It feels like AGES since we last chatted. Honestly, I started panicking last week that I would actually forget to do ITG today... weekly is a lot easier for habits and rhythm and all that than every second week. But! Here I am! Three cheers for not forgetting! 😆

It's been a great two weeks for me. I've been battling weeds in my garden, working on super interesting client projects, and—the most exciting of all!—welcoming a new refugee family to Canada!

How's life on your end? Hit 'reply' and let me know—I'm feeling all disconnected with this new two-week schedule! 😿

"Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten."

—Neil Gaiman
A Few Good Links 👍
1. “Regardless of size or industry, all companies can contribute to the Sustainable Development Goals. The UN Global Compact asks companies to first do business responsibly and then pursue opportunities to solve societal challenges through business innovation and collaboration.”

Us small biz make up the bulk of private sector business and economic activity. And while what we can do to tackle the big problems of the world may differ from what big biz can do, we still have an important role to play. 

(I mean, obvs. Talk about preaching to the choir here!)

This article offers practical ideas to help small businesses take action on the Sustainable Development Goals. It also offers the good advice to start by breaking the goals down to the ones you’ve already addressed, ones that you can take action on easily, and ones that will take time and money to make an impact.

Baby steps for the win. 🏆

2. The Gender Spectrum Collection from VICE is a stock photo library featuring images of trans and non-binary models. The collection aims to move past cliches and “to help media better represent members of these communities as people not necessarily defined by their gender identities—people with careers, relationships, talents, passions, and home lives.” 🏳️‍🌈

3. “The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.”

“Stories have been used to dispossess and to malign, but stories can also be used to empower and to humanize.”

“Power is the ability not just to tell the story of another person, but to make it the definitive story of that person.”

Can’t. Stop. Quoting.

Novelist Chimamanda Adichie shares the dangers of only hearing a single story about another person or country. Seriously, just go watch her awesome TED talk. 🥰

4. Capitalism doesn’t have to be this way. 💥

5. The clever folks at Extraordinary Facility have created Seeing CO2, a game world that helps us better understand what the 35 gigatons of carbon dioxide we pumped into our atmosphere in 2019 means.

Apparently a cubic gigaton of carbon dioxide is about the same height as Mount Everest. Drive or teleport to the summit to get a better feel for what that actually means. Cool. ⛰️

Meanwhile on Twitter 😎

Screenshot of tweet with text "Just learnt that if you type PRIDE across columns in Google sheet it does this:" with image of a spreadsheet with coloured rainbow columns
Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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Unit 24, 260 Brownlow Avenue
Nova Scotia
B3B 1V9