Plus an impact assessment tool for the SDGs, bitcoin's enviro impact, your calendar and your values, and more
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Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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Hiya,

I don't have much to say today (my husband would be shocked, haha) so we'll get to the links quickly. But first, a head's up: there'll be no ITG coming your way next week. It's a long weekend here and I'm gonna be too busy relaxing. Thumbs up for self care. 👍

(I usually write these up on the Monday before I send them.)

See you in two weeks!

Charmaine
"Taking time to do nothing often brings everything into perspective."

—Doe Zantamata
A Few Good Links 👍
1. “While planting trees is beneficial, the way companies approach tree planting could be doing more harm than good.”

Sian Conway-Wood warns us to be careful with how we adopt tree planting as part of our sustainability efforts. She shares seven questions to help us steer clear of greenwashing, such as:
  • Are local people being supported by this scheme?
  • Could we protect existing forests instead?
  • Have we taken all possible steps to reduce our carbon footprint first?
🌳

2. The SDG Impact Assessment Tool can help you assess the impact your business is having on the UN’s 17 Sustainable Development Goals (SDGs).

This free tool is a good first step towards working on your impact, but it’s also an iterative process: invite collaborators, define the scope of your assessment, prioritize specific SDGs, assess your impact, develop your strategy, and then, start the cycle again. 🔁 

3. Align your calendar with what matters most. 📆

4. Hey hey! What kind of tools, resources and information would you like to read here in ITG? Am I sharing too much of one topic, and not enough of another? Would you like more resources each week or fewer? Hit 'reply' and let me know—I'd love to hear what would be the most helpful to you! ❓

5. Ah, bitcoin. Love it, hate it or just don’t understand it—it’s hard to avoid it these days.

In his most recent newsletter, Kyle Westaway shared a recent report from Coindesk addressing bitcoin’s environmental impact and invited his readers to a shared Google document to make an argument for or against this proposition:

“An investment in bitcoin could conceivably be considered an investment in environmental, social and corporate governance (ESG), given its potential impact on energy use and generation mix.”

Check out the responses, and add your own!

(Last I looked, the responses were generally along these lines: “There are many ways that companies can invest and benefit from renewable energy purchases. Bitcoin would be the last a company should choose.”) ☀️

Meanwhile on Twitter 😎

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Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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Unit 24, 260 Brownlow Avenue
Dartmouth
Nova Scotia
B3B 1V9
Canada
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