Plus business rebels, Good Makers, B Corp status for startups, and more
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White kitten with paw raised looks at camera
Photo by Bofu Shaw on Unsplash 
(Because it's still a cute cat photo kind of day.)
Welcome to In the Good, a weekly newsletter for small and solo business owners who give a damn. Thank you for being here!

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So after my less-than-inspiring intro last week—brought on by my less-than-inspiring attitude towards life right now—I came across the idea of languishing. From a recent NYT article by Adam Grant:

"Languishing is a sense of stagnation and emptiness. It feels as if you’re muddling through your days, looking at your life through a foggy windshield."

Oh! Right! Maybe?

Adam goes on to give advice on how to fight this feeling, such as finding uninterrupted time and focusing on a small goal.

But I also quite like Austin Kleon's take on it. He's not languishing, he says, but rather he's dormant, waiting for better days:

"It seems to me that the reason that so many of us feel like we’re languishing is that we are trying to flourish in terrible conditions."

Huh. That sounds sensible too. 

Have you been feeling any of this? Are you languishing, or are you dormant? I'd love to hear! Either way, go easy on yourself, and I'll try to do the same.

“Human creativity is unlimited. It is the capacity of humans to make things happen which didn’t happen before. Creativity provides the key to solving our social and economic problems.”

—Muhammad Yunus
A Few Good Links 👍
1. Oh my, Basecamp. What were you thinking? 😠

(I’m finding some comfort in the fact that about one-third of their employees have announced they are resigning since this all blew up, but...)

2. If you’re a podcast addict like me, check out Good Makers: “weekly episodes with social entrepreneurs and performance experts to help you live your purpose.”

I’ve really been enjoying host Dale Wilkinson’s conversations with his inspiring guests. Over the last few weeks, they’ve chatted about content marketing for mission-driven organizations, creating a safe and inclusive work environment, and using online games for social impact. Worth a listen! 🎧

3. Here’s one for your calendar: #ThoseWhoDare, an online event running from May 17th to the 21st for business rebels who dare to be different. (That’s us!)

Hear from over 30 disruptive entrepreneurs and ambitious leaders talking about real business issues such as customer behaviour, sustainability and digital transformation. 📅

4. Is ‘greenwash’ the new ‘fake news’? 📰

5. “Having a positive impact pathway is particularly important for startups launching now, when the world is carefully watching how they lead on any number of significant issues, from climate change to racial inequity to flexible worker policies.”

You don’t have to be a long established business to benefit from B Corp certification. Even companies that haven’t yet made it to their first anniversary can pursue “Pending B Corp” status, and enjoy the benefits that come with that.

Kerrie McDevitt shares how the B Impact Assessment can help business owners prioritize social and environmental goals as they work through those stressful early days of running a startup. 💪

Meanwhile on Twitter 😎

I love this kind of dedication. 😆
Hi, I'm Charmaine—writer, editor and creator of In the Good.

I'm also a copywriter for socially conscious companies, which means I help fine folks like you make more money AND a bigger impact. 
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