1. “Can any firms confirm they’re NOT going carbon neutral? Would be a lot quicker.”
Seems like every business and their dog is pledging net zero these days. And while on the whole I’d say that’s a good thing, we need to make sure our strategies are based on best practices and science.
Jessi Baker warns us of five mistakes that companies are making
when going net zero, such as setting a 2050 target but continuing business as usual. Just a tiny "mistake," eh?
Bold but baseless declarations won’t help your business and certainly won’t help stop climate change. Instead, go for ambitious timelines, interim targets and transparent reporting, Jessi advises us. 🌍 2.
If you hire freelancers or are a freelancer, check out Work for Impact
, a platform that connects purpose-driven businesses with freelance talent. 💻 3. “Women need to have a voice in the room, but they cannot be a solitary voice. They need a chorus to join them, and now more than ever is the time that women need to lift up other women.”
International Women’s Month is over, but the fight for equality and opportunity continues. Rudina Seseri argues
that the trailblazing women who have already succeeded in start-ups are perfectly positioned to help other women on the same journey. She also suggests a number of organizations that support women in business and leadership, such as Women in VC
and All Raise
. 👩🏼🤝👩🏿4. The value of your humanity in an automated future
. 🤖5. “For most sustainability writing, you could swap one brand name for another and not be able to tell the difference.”
Banish boring and beige writing in your sustainability communications!
I know I’m biased being a writer and all, but as I tell my kids: your words matter. (Please listen better than my kids do.)
The folks at Radley Yeldar have identified eight common types of sustainability cliches
, such as “we are committed” and “our biggest challenge.” It's not that using this language is inherently bad. But go easy—and make sure you've got the creds to back you up.
This is interesting: they also compared companies from Forbes’ 50 Most Valuable Brands with leading sustainable brands (such as Patagonia and Ben & Jerry’s). On average they found that the most so-called valuable brands used the word "sustainability" ten times per web page while the sustainable brands only used it once. 🤔
Combine cliches with jargon and apocalyptic statements (“we have until 2030 to save the planet”) and your communications won't connect with your readers. Don’t let that happen to you! Check out Radley Yeldar's free webinar on effective sustainability communications
+6. A model for sustainable business