Declare a climate and ecological emergency and take action with Business Declares
. The website is a useful resource even if you don't officially join this non-profit, with sample climate transition plans from businesses, free educational webinars, and other good stuff. 👌2. "Merely defining and embedding a corporate Purpose alone will not necessarily win customer loyalty—brands must actively communicate their Purpose, too; and authentically embed it into their brand ethos."
Porter Novelli has been researching consumer expectations of responsible brands for almost 30 years now. Its new Purpose Perception study
uses social psychology to understand how consumers react to purpose-driven brands on an emotional level.
Its findings highlight the value of strong storytelling and how purpose can create stronger connections with brands. In one survey, 78 percent of respondents said they are more likely to remember a company with a strong purpose. As well, respondents said that purpose impacts what brands they trust, want to work for and be loyal to.
Purpose = good for business. 💥3. Advice for female CEOs, from female CEOs
. 🙌4. "Your story helps readers understand what drives you, who you are, and why you are the person to help them."
Just because you didn't start your business in a renovated gas station like Ben and Jerry did (or maybe you did?!), doesn't mean your story isn't interesting, says Henneke Duistermaat. You just have to find these key moments of your story
: the problem you're solving, the insight that sparked your business, your solution, and your mission.
(Yup, I can help you
tell your good business stories.) 📝5. "Imagine a future where all companies are managed toward a deeper purpose than profits and for the benefit of a richer community of stakeholders."
Before I start singing John Lennon
, I'm gonna suggest you go read this article about worker co-ops and steward-owned companies, boldly titled "Democratizing Capital: How Alternative Business Ownership Models Could Reshape the World
." It's a good one. (Would John approve?) 🎵