1. “You don't have to hit a home run in the beginning. Choose whatever business you're building and focus on the mission. You’ll figure it out.”
This article about salad bowl restaurant chain Sweetgreen looks at how the company has combined purpose and profit
to scale growth and impact, and offers insights and inspiration for other businesses looking to do the same. 🥗2. “We think the world would be a better place if the people trying to shape it spoke openly and plainly about their vision for the future.”
Do you share your company’s purpose publicly? The folks behind this neat website
think you should, and that creating a /purpose page is a good way to start. 💪3.
Green America's Green Business Network is a network of socially and environmentally responsible businesses
offering educational resources, marketing opportunities, discounts and more. It also offers a certification program for companies that meet their standards for social and environmental responsibility.
Membership is open to businesses of all sizes and in all stages of their journey to green. 💚4. Let’s talk about that Super Bowl ad
Wish I had seen this last week to share with you, but February is far from over so get thyself subscribed to 28 Days of Black History
, a virtual exhibition that celebrates Black legacy in the U.S. 🥂