1. “When it comes to values-based marketing, one of the worst mistakes a business can make is using marketing to drive its values, rather than letting its values drive its marketing.”
Wise words from Keith Reynold Jennings, who offers three practical steps
we can take to make sure our values are driving our business and not the other way around. One includes thinking about which of the 12 Jungian-based brand archetypes your customers see you as—are you a creator, for example, or a jester? 🃏2. A healthier internet is possible
Here’s one simple step you can take to start making your online presence more inclusive: sign up to Accessible Social
, a new free newsletter about digital accessibility from Alexa Heinrich.
And here's another: Disable external images as default in your email client.
I've started doing this in my attempt to improve my alt text writing abilities and it's been an interesting education. Although I've been pleasantly surprised by the number of companies using alt text, it often leaves something to be desired. However,
seeing as my attempts so far have been less than impressive, I should reserve judgement! 😺 4.
If you want to make sure your money is working hard to fight climate change, Giving Green
is for you. It’s an evidence-based guide that recommends organizations making real progress in reducing greenhouse gases.
Currently it recommends organizations focusing on U.S. policy change and carbon offsets, including Clean Air Task Force
. The Giving Green website also has lots of information on their research and the how and why behind their recommendations. 🔬5. “If you feel the need to thank me, the next time you see someone in trouble, you help them out. That will pay me back amply.”
This article about a son trying to get home
in time to see his dying mother had me tearing up, I admit. And though it’s not specifically related to business, I couldn’t resist sharing.
The world needs more good Samaritans like the train conductor in this story. How can your business be one to someone? 🥰