1. “Once your purpose is in everything you do, it becomes an indelible part of your customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand. By growing your business this way, your business becomes a bigger engine for social good. Your purpose provides the 'why' and purpose marketing provides the 'heart.'”
An interesting read from Coro Strandberg on how the role of marketing changes
as businesses develop and integrate their purpose into everything they do. There’s also a free webinar (no registration required) that goes into the topic in more detail if you’re super keen. 🧐2.
Find a mentor or be a mentor with MicroMentor, a online platform from Mercy Corps that connects purpose-driven entrepreneurs and business mentors
from around the world. 🙏 3. A database of diverse databases
. 💾 4.
Tom Kiss was looking for an online project management tool, and wanted one that had some sustainability cred as well as the technical features he needed. He narrowed his list to three—Teamwork, Trello and Asana—and contacted each for more information on their environmental policies.
I love his approach to this. Spoiler alert: Asana won, but do read his post
to see the details of their responses and how each company ranked for their commitment to the environment. 🌏5. "Diversity, equity, and inclusion is not something that you do. It's how you do everything."
Have a listen to Erica Courdae on the Being Boss podcast
and feel your heart soar.
You might think a conversation about diversity, equity and inclusion in the months after George Floyd’s murder would be a bit of a downer—and trust me, it’s far from sunshine and roses—but Erica’s expertise and wisdom, her resilience and passion, and her overall awesomeness shine through it all.
(I also loved the shout-out to the role of micro businesses in DEI.) ✊