1. “Can people expect us to back down at all? Hell, no.”
Patagonia has made a name for itself as a ‘resistance brand’—especially during the years of the Trump administration. But with their nemesis on his way out (hello January 20th), where does the company go from here?
Spoiler alert: There’s a lot left to do
Bloomberg talks to the company’s new CEO, Ryan Gellert, about what lies ahead for the brand in 2021. A good read. 🔖2.
This shouldn’t have been a surprise to me: Only a tiny fraction of the $450 billion that Americans give to charities each year goes to Black organizations. (I suspect it’s similarly dire in Canada and elsewhere.)
Thankfully, we now have Give Blck, a database of Black-founded nonprofits
created to encourage racial equality in giving.
Check it out to diversify your company’s charitable giving this year. 💵 3.
We're all hoping that 2021 will be kinder to us than 2020, but just in case, here’s some advice from Gravity Payments CEO Dan Price on how to make the hard decisions
:“Your team is so much smarter than you. Mine is. Give power to your people, be honest and democratic. They will find solutions that you can’t see.” 💥4. A social network with integrity
Environmental issues make the headlines a fair bit these days (*cough cough* global climate crisis *cough cough*).
These headlines include news from companies on their sustainability plans—I’ve lost track of how many big businesses have pledged to become climate neutral or negative over the last year.
And while it’s exciting and necessary to have these issues become mainstream, it also means we can find ourselves competing with other companies to get our impact stories heard.
The Drum talks to 11 marketers and business leaders on how companies can cut through the noise and find new ways to talk about sustainability and reach consumers
Suggestions include putting the spotlight on your customers and celebrating their impact, making sure to incorporate sustainability throughout your communications, and avoiding kneejerk greenwashing. 🌱