1. “A majority of businesses don’t use purpose to its full effect, because they don’t see it for what it really is: a resource, not a proclamation.”
MaryLee Sachs writes that every business has a purpose, but not all truly understand its full potential. In this article, she offers five examples of what purpose looks like
at companies at various points along a spectrum, starting with “the profit driver” and ending with “the purpose champion.”
Where does your business lie on the purpose spectrum? 🤔2. The Kindness Collective
is “a movement of freelancers, artists, creatives, and passionate people committed to making the world better through simple [collective] acts of kindness.”
Started by fellow copywriter (and friend) Matt Snyder just over two months ago, they’ve raised over $1200 for charities so far. A great example of the power of small but meaningful action. 👏3. “If you want to be known as a green PR company or want to work with clients who care about sustainability, you can't work with the fossil fuel industry.”
It’s time for PR and ad agencies to stop working with the fossil fuel industry
, and stop helping them to greenwash and spread misinformation. That’s the idea behind Clean Creatives, a new campaign backed by climate activist and journalist Bill McKibben.
On the Clean Creatives' website
, creatives and agencies can pledge to refuse any future work with fossil fuel companies, while companies can pledge to no longer hire agencies or creatives that continue working in the fossil fuel industry.
(And yup, I've taken the pledge. 🙋
Yes, yes, I know I already included gift-giving options in ITG #11
, but this one combines food, stories and impact—in other words, it's talking my language—so it gets its moment to shine.Giving Broadly
is a new curated guide featuring food and beverage products from women-owned businesses. The guide also includes stories about the entrepreneurs, such as Somali-born Hawa Hassan, the owner of Basbass Sauce
, who came alone to the U.S. as a refugee when she was only seven years old.
Former Food & Wine
Editor-in-Chief Dana Cowin created the guide as a way to "highlight products (aka good food) by women entrepreneurs (aka good people) that make our lives more delicious." 🍜5. “I knew that we were well-intentioned; we weren't there trying to do the wrong thing. But it wasn't good enough. I felt like we were still a net-taker and not a net-giver.”
This is a wonderfully honest account of an entrepreneur’s journey
to transition his traditional profit-driven companies in the hospitality and real estate industries into socially and environmentally conscious businesses.
The gist of it? Not easy, but worth it. 👊