Back in ITG #4
I featured the very excellent Website Carbon Calculator
. And just last week Whole Grain Digital, the folks behind the calculator, announced the Website Carbon Badge
, a way to "celebrate the businesses and individuals going the extra mile to make a difference." 🎉3.
This article by Deryck Jordan offers strategies for startups to incorporate social responsibility
into their business, including an overview of the legal structures that (U.S.) companies can choose from.
And though the author points out that startups may not have the bandwidth or the budget to right all the world’s wrongs at once, he lists a number of possible CSR initiatives—such as paying a living wage and subsidizing public transportation for employees—that many companies have been able to adopt early on in their growth. 👶4. “Hashtag activism makes it easy to feel like we’re helping. The real work is much harder.”
If you’re ready to do the work, this insightful and incredibly thorough post about performative allyship
by Katie Martell will get you started. (Grab your favourite cuppa while you dive in. 🍵)5.
Since so much of the internet runs on Wordpress, I was excited when I saw that Yoast, a popular SEO plug-in for Wordpress, is one of us. Yes, I’m claiming Yoast as an In-the-gooder, and yes, I made that term up.
Their down-to-earth community
pages highlight the ways they’re running their business responsibly and giving back—including installing 42 solar panels in 2018 and funding folks from underrepresented groups to speak at tech conferences. Go team! 👊