We all know that plastic is bad. Plastics in the oceans are devastating the creatures that live there, causing the deaths of more than a million seabirds plus more than 100,000 marine mammals
each year. So what can we do? Cut down on our plastic use, of course, but you don’t need me to tell ya that. 😎
Here’s something more helpful: Vera
, in partnership with Plastic Bank
, lets us offset our ‘plastic footprint’ by funding jobs that prevent plastic from entering the ocean. You can join as a person or as a business
—worth checking out.
Also, Plastic Bank has an online calculator
which estimates your plastic footprint. They say someone from a western country has an average plastic footprint of 84 kg. My footprint is apparently 43 kg. I could feel smug, except I suspect that (a) that’s still way too high and (b) I underestimated some of my plastic use when answering the questions in the calculator. 😞2.
Say it with me: 'woke' capitalism is not enough. This Fast Company article
points out that the companies that have fared the best so far in 2020 are the ones already far past lip service, and looks at what needs to happen to create real change and equity in business:“The way you change corporate behavior is to change the law, and then enforce that law strictly.”
What do you think? Do we need the law to make business behave? 3.
The folks behind the Noun Project believe that “visual language has the power to shape, reinforce, and change our perceptions about the world.” And they're offering diverse photos and icons
to help us do that. 4.
Do your customers believe that you truly care about social and environmental issues? This article from HBR
lays out a useful framework to help us understand how our actions as business owners look to the world.
Not surprisingly, atoning for past sins by doing the bare minimum doesn't rate high on authenticity, but advocating for a social issue without any obvious business benefit does. "For brands that want to build a reputation as role models with a significant societal impact, the way forward is clear: The most authentic brand actions are ones that proactively advocate societally oriented, anti-racist actions. These are actions that come with some risk, but they are also most likely to be rewarded with real consumer loyalty."
This 2.5 minute video
featuring photographer Stephen Wilkes
is thought-provoking and unique, and well worth your time. I’ll just leave it at that. 🐳