How do you make sure your content resonates with your audience?“Imagine what a differentiator it would be if your content incorporated voices from people who haven’t seen their faces represented or been heard in your industry.”
There are all sorts of very good reasons to value diversity and inclusion, and as a bonus, doing so can increase the effectiveness of your content marketing.
Ann Gynn breaks down how to create diverse and inclusive content marketing
, such as making sure your audience personas reflect what your audience truly cares about and looking beyond the words when creating inclusive content. 🌍2. Goodgigs
connects socially conscious employers with freelance professionals and job hunters who want to use their skills for good. (I just signed up!
) They also have a podcast
, where Goodgigs founder Dale Wilkinson interviews "thought leaders and good humans dedicated to social impact and elevating humanity through business." 🎤3.
Two webinars to note coming up this week, so grab your beverage of choice, snuggle up with a fuzzy blanket, and get some learning happening:4.
Let’s be time rebels! Hold up—apparently time rebels aren’t folks who refuse to wear watches or be constrained by a calendar system that doesn't have enough hours in the day… damn.
But it’s all good. Because instead, time rebels think beyond the here-and-now and think long term—going against our societal norm of short-term, me-me-me thinking. "A global movement has started to emerge of people committed to decolonizing the future and extending our time horizons towards a longer now. I think of its pioneers as time rebels."
In this TED talk
, philosopher Roman Krznaric asks, how can we become the good ancestors that future generations deserve?
Definitely worth a watch. And there’s a book! 📘5. So the billionaire who wanted to die broke is now officially broke
—and he's still alive! #LifeGoals?