Fifty years ago, Milton Friedman published his much-cited essay in which he argued that the social responsibility of business is to increase profits. The New York Times
marked the anniversary by asking over 20 experts to respond to his essay. It’s quite the collection of thoughts
. 3. Wired tells the story
of how programmer Danny van Kooten spent a couple of hours trimming code on his WordPress plugin and ended up reducing global CO2 output by 59,000 kilograms each month.
He rightfully seems quite pleased with himself, noting that
“it is probably the most effective use of my time when it comes to reducing carbon dioxide emissions.”
This idea of sustainable web design is catching on, but it’s worth thinking about even if you aren’t a web designer or software developer. From the Wired article:"Even our throwaway habits can add up to a mountain of carbon. Consider all the little social emails we shoot back and forth—“thanks,” “got it,” “lol.” The UK energy firm Ovo examined email usage and—using data from Lancaster University professor Mike Berners-Lee, who analyzes carbon footprints—they found that if every adult in the UK just sent one less “thank you” email per day, it would cut 16 tons of carbon each year, equal to 22 round-trip flights between New York and London."
Now personally I fully support the use of thank-you emails, so I’ll find other ways to reduce my carbon footprint. As an online business owner, using a green hosting provider
is an obvious way to start.
👉 Check out the Website Carbon Calculator
for an estimate on your web page carbon footprint. 4.
This week is Global Goals Week
, a week of action and accountability around the UN Sustainable Development Goals (SDGs).
Entrepreneurs of all types can align their businesses with the SDGs and measure impact with this globally recognized framework. Sian Conway from Ethical Hour
lays out a clear and practical process
for thinking through how to apply the SDGs to your business and take action. Don’t miss this one. 5.
Have you watched The Social Dilemma
yet? I’ve been seeing it talked up all over the socials—
but also a fair amount
along with it. I’ll add it to my list to watch, but with my skeptical spectacles on. 😎