We know we should be reducing our carbon emissions, but where do we start? Non-profit Climate Neutral has created a simple process
to help us measure, offset and reduce those extra (C02) tonnes we’ve been carrying around.
(Have you gone through this or a similar process with your business? I'd love to hear about your experiences—please hit reply if you're up to chatting!)2.
I'm not one to get excited about make-up, but this interview with Leila Kashani
, cofounder and CEO of beauty brand Alleyoop, grabbed my interest. It can't be easy facing a pandemic during your first year of business, but Leila says their focus on simplifying and even minimizing the need for beauty products has helped them make it through.
Wait, a business built around selling less? It's all comes down to their purpose of helping women simplify and move their lives forward. I like Leila's philosophy towards business competition as well:
"Business should have a voice and responsibility. I recently got on a call with a company that we're working with to figure out how much plastic we're putting out. We’re constantly educating ourselves and learning about ways to participate in environmental sustainability.
If we start something and all my competitors are doing it in a year, I will be excited. We need to stop looking at competition from the eyes of competition, but instead as teammates trying to move the world forward. There’s a huge potential for impact if we work together."3. Joan C. Williams
, law professor and founding director of the Center for WorkLife Law, has a clear message for companies looking to fight racism and increase diversity in their organizations: It's not that hard. 4. The Ethical Explorer Pack
is a free toolkit that helps designers and founders think about the future impact of technology and create responsible tech products. Take that, Skynet.5.
I've had the book Doughnut Economics
by 'renegade economist' Kate Raworth on my never-ending reading list for a while now. 📖
If you haven't read it yet either, the author's TED talk
is an excellent introduction to her ideas. And while—of course—she makes the case for a new economic system that works within our planet's limits and helps people to thrive, what really struck me was how well suited solo business owners and startup founders are to leading this new economy:
"200 years of corporate control of intellectual property is being upended by the bottom-up, open-source, peer-to-peer knowledge commons. And corporations that still pursue maximum rate of return for their shareholders, well they suddenly look rather out of date next to social enterprises that are designed to generate multiple forms of value and share it with those throughout their networks."