A meta essay, full of twaddle

This is a very meta essay.

(I refuse to let Zuck ruin that word for me.)

I came very close to not writing a Ship 30 for 30 essay today. But, if you’re reading this, it means I wrote it. Three cheers and pats on the back!

Except, why? Why cheer for an essay that’s about the essay, that’s just being written so I can say I wrote and published something today, just so I don’t break my 30 for 30 streak?

It’s quite silly.

Is there really value in writing and publishing every day, if some/a lot of it is meaningless twaddle?

But you’ve got to get through the bad bits to get to the good bits, you say! You’re creating a habit, a practice, of showing up, writing and sharing!

Except, am I really doing that? I definitely feel like I’ve hit a wall when it comes to these essays. My focus this past week has been elsewhere. More often that I would like, I’m doing the bare minimum when it comes to this practice. Is that really the habit I want to create?

Yesterday, fellow shipper Patrin Watanatada wrote how for her, learning to write daily-ish is more valuable than daily, and that starting over again after skipping a day or two is the real skill.

I know this is something I need to learn as well. In so many aspects of my life, I’m an all-or-nothing person, usually to my detriment. I thought about what Patrin wrote throughout the day today. Wondering if I should change my focus from daily to daily-ish, and really start to learn to be OK with 90% or 70% or even 20% at times, and not let it stop me from getting back to it – whatever ‘it’ might be (writing, exercise, getting to bed early, so many possibilities…)

I’m going to think more on Patrin’s wise words. But I know for me right now, not shipping today would have felt like failure. So here I am, twaddle and all.


Build a better business

Better for the environment, better for people and—yup—better for your pocket.

Every week, I put together a collection of practical and thought-provoking resources designed to help us grow our impact as small and solo business owners. 

Interested? Subscribe here to get it in your inbox every Tuesday:

Share on facebook
Share on twitter
Share on linkedin
Share on email